The most powerful, easy to remember and easy to implement persuasion system

THE NEUROSCIENCE OF SELLING & NEGOTIATING

CUSP® Sales System Logo

IAN RHEEDER:
Your Expert Sales & Negotiation Trainer

Over the past decade, Ian has successfully trained thousands of salespeople. Each delegate has strongly agreed that CUSP® is a simple, yet powerful persuasion system. Ian is a chartered marketer and holds an MSc in Persuasion Science (cum laude). Ian’s high-trust CUSP® Sales & Negotiating System is heavily supported by the latest discoveries in neuroscience.

2 DAY CUSP® WORKSHOP WITH IAN RHEEDER

Hyatt Regency Rosebank • Johannesburg – EARLY 2018

Or contact Robin +27 (0)83 943 4181 or email robin@markitects.co.za

MORE ABOUT THE NEUROSCIENCE OF SELLING & NEGOTIATING

The elegant CUSP® Persuasion System is founded on brain-based research. Put yourself a decade ahead of the pack by practising the crucial skills of selling and negotiating.

Extensive new research has made the art of selling simpler and more powerful. Advances in neuroscience now allow us to focus on the basics and, as a result, produce a sales system that is intuitive. This is the reason delegates find CUSP® so easy to grasp and implement. Thanks to neuroscience, CUSP® has transformed the way selling should be viewed: as high-trust processes that are enjoyable for both the salesperson and the customer.

Studies show that people have an unconscious repulsion to being persuaded – nobody likes a hard, impersonal sale. Overuse of this selling technique shuts down the cognitive and creative reasoning of our rational brain, the prefrontal cortex. Successful sales require adapting our style and techniques to accommodate these primal idiosyncrasies. Fortunately, neuroscience has also revealed that people are strongly motivated by the emotional engagement evident in trust-based relationships. How then do we persuade, and illicit cooperation, without forcing someone to comply?

SEMINAR PROGRAMME

DAY ONE - CUSP® SALES SKILLS

High-Trust Selling Using Neuroscience

Day one is designated to teaching proven and effective selling and persuasion skills. Using the simple, yet powerful, CUSP® Selling System, you will learn to guide your customers through a high-trust, low-tension experience: a win-win system of selling that puts your customer before the sale. This is a step-by-step guide to securing deals. To keep it simple, four A4 colour tools will be used throughout both days of training.

The full programme can be downloaded here together with more information on this seminar.

DAY TWO - CUSP® NEGOTIATING SKILLS

Adapting the Neuroscience of Selling to Negotiation

Day 2 builds on the CUSP® Sales Skills covered the previous day and applies it, step by step, to negotiation.

Whilst always maintaining a win-win mindset, this module will teach you that negotiations are a means of resolving potential conflict (e.g. price or delivery) with the intention of reaching agreement. Through explicit tactics, this module will enable you to achieve a business or private outcome faster than previously anticipated.

The full programme can be downloaded here together with more information on this seminar.

The investment fee for this workshop is R5,000.00 ex VAT. Fee includes tuition, instructional material and CUSP® tool, morning and afternoon tea as well as lunch.

For More Information

contact Ian (ian@markitects.co.za+27 (0)83 300 8080)

or contact Robin (robin@markitects.co.za+27 (0)83 943 4181)